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Suzy Wakefield
Mar 30, 20243 min read
Reputation to Revenue
5 Traits to Build Your Reputation All the Way to the Bank! We are back with another article in our series on the ins and outs of building...
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Suzy Wakefield
Nov 25, 20232 min read
From Runway Intellect to Brand Brilliance: The Fashion Founder’s Guide
“Knowledge is knowing that a tomato is a fruit; wisdom is not putting it in a fruit salad.” "Coming across that timeless analogy...
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Suzy Wakefield
Mar 4, 20231 min read
Fall 2023 Inspires
Watching the designer shows of the season isn't all about following trends. It's about inspiring details, materials, and applications....
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Suzy Wakefield
Jan 29, 20233 min read
The Great Pink Peep
The value of niching in a sea of sameness CAN YOU BE TOO NICHE? It’s a question that we often get from founders and one we have even...
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Suzy Wakefield
Nov 28, 20222 min read
As Different as Apples & Oranges?
If we are talking about your brand compared with others in the field, probably not as much as you would like. Want to know one of our...
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