Suzy WakefieldMar 303 min readReputation to Revenue5 Traits to Build Your Reputation All the Way to the Bank! We are back with another article in our series on the ins and outs of building...
Suzy WakefieldNov 25, 20232 min readFrom Runway Intellect to Brand Brilliance: The Fashion Founder’s Guide“Knowledge is knowing that a tomato is a fruit; wisdom is not putting it in a fruit salad.” "Coming across that timeless analogy...
Suzy WakefieldMar 4, 20231 min readFall 2023 InspiresWatching the designer shows of the season isn't all about following trends. It's about inspiring details, materials, and applications....
Suzy WakefieldJan 29, 20233 min readThe Great Pink PeepThe value of niching in a sea of sameness CAN YOU BE TOO NICHE? It’s a question that we often get from founders and one we have even...
Suzy WakefieldNov 28, 20222 min readAs Different as Apples & Oranges?If we are talking about your brand compared with others in the field, probably not as much as you would like. Want to know one of our...