The announcement of Pantone's 2025 Color of the Year, Mocha Mousse, is more than just a nod to a trending hue...

CONTEXT MATTERS Especially in the world of Fashion. Context of where your brand is sitting in the world, versus in a store, versus on...

Keep up with Kimmay on Kimmay Caldwell Owner of Hurray Media LLC | Founder of Hurray Kimmay TT: @hurraykimmay (watch my video that has 11...

We often get asked by aspiring founders how they can learn about creating their own fashion brand on their own terms. In fact, it’s one...

ABSOLUTELY NOT. HERE'S WHY I DON'T THINK YOU DO EITHER. When you ask someone to describe the expertise they have on a particular subject...

Whether you are a one-person show or a small team, working day in and out on your passions, sometimes it’s hard to see the forest for the...

Do you love fashion? Have you always wanted to take this love and wanted to start a fashion brand? Or have any questions on how to start...

Keep up with Janet on Linked In. If you'd like to pick up her latest night table read, Go Tell the Bees that I Am Gone or see online...

Regardless of your budget, photoshoots are integral to your business because they are the key ingredient in your brand’s projection to...

Tips for Creating better tech packs for Apparel Designers