Context Matters
CONTEXT MATTERS Especially in the world of Fashion. Context of where your brand is sitting in the world, versus in a store, versus on...
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Suzy Wakefield
Oct 23, 20234 min read
Designing Success: Your Fashion Brand Journey Begins Here
You've got an idea. And not just any idea, but a brilliant one that's been nagging at you day and night. It's the kind of idea that, when...
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Suzy Wakefield
May 31, 20231 min read
Getting to Know What's Underneath Kimmay Caldwell
Keep up with Kimmay on Kimmay Caldwell Owner of Hurray Media LLC | Founder of Hurray Kimmay TT: @hurraykimmay (watch my video that has 11...
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Suzy Wakefield
Apr 11, 20233 min read
Fashion Forward: Can't Miss Insider Tips for Taking the Leap
We often get asked by aspiring founders how they can learn about creating their own fashion brand on their own terms. In fact, it’s one...
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Suzy Wakefield
Sep 12, 20221 min read
FOR THE LOVE OF FASHION
In Honor of #springrunway2023 #nyfws kicking off the season we offer up this, #psa for why it's so important to watch as many of these as...
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Suzy Wakefield
Sep 4, 20224 min read
Offsite to Insight
Whether you are a one-person show or a small team, working day in and out on your passions, sometimes it’s hard to see the forest for the...
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Suzy Wakefield
Aug 3, 20221 min read
All In The Details
Do you love fashion? Have you always wanted to take this love and wanted to start a fashion brand? Or have any questions on how to start...
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Suzy Wakefield
Mar 10, 20221 min read
Materials Matter
They certainly do. Sometimes the materials and trims we use are the supporting actors in the stories we tell visually and sometimes they...
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Suzy Wakefield
Feb 24, 20215 min read
Our Top Secrets for a Successful Fashion Shoot
Regardless of your budget, photoshoots are integral to your business because they are the key ingredient in your brand’s projection to...
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Suzy Wakefield
Sep 3, 202010 min read
Mastering the Art of Fashion: 9 Proven Strategies to Level Up Your Design and Development Game!
Tips for Creating better tech packs for Apparel Designers
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