CONTEXT MATTERS Especially in the world of Fashion. Context of where your brand is sitting in the world, versus in a store, versus on...

You've got an idea. And not just any idea, but a brilliant one that's been nagging at you day and night. It's the kind of idea that, when...

Keep up with Kimmay on Kimmay Caldwell Owner of Hurray Media LLC | Founder of Hurray Kimmay TT: @hurraykimmay (watch my video that has 11...

We often get asked by aspiring founders how they can learn about creating their own fashion brand on their own terms. In fact, it’s one...

In Honor of #springrunway2023 #nyfws kicking off the season we offer up this, #psa for why it's so important to watch as many of these as...

Whether you are a one-person show or a small team, working day in and out on your passions, sometimes it’s hard to see the forest for the...

Do you love fashion? Have you always wanted to take this love and wanted to start a fashion brand? Or have any questions on how to start...

They certainly do. Sometimes the materials and trims we use are the supporting actors in the stories we tell visually and sometimes they...

Regardless of your budget, photoshoots are integral to your business because they are the key ingredient in your brand’s projection to...

Tips for Creating better tech packs for Apparel Designers