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Suzy Wakefield
Dec 8, 20242 min read
Beyond Calm: How Mocha Mousse Speaks to the Mood of the Moment
The announcement of Pantone's 2025 Color of the Year, Mocha Mousse, is more than just a nod to a trending hue...
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Suzy Wakefield
Mar 30, 20243 min read
Reputation to Revenue
5 Traits to Build Your Reputation All the Way to the Bank! We are back with another article in our series on the ins and outs of building...
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Suzy Wakefield
Mar 16, 20241 min read
And the Fashion Oscar Goes to...
Last Sunday was the Super Bowl. Not, that Super Bowl. It was the Super Bowl for fashion designers like ourselves. For all of us who love...
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Suzy Wakefield
Feb 17, 20241 min read
Fall 2024 Runway
A quick look at some of our favorite looks so far from the Fall Fashion 2024 shows. As #fashiondesignconsultants we must keep up on the...
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Suzy Wakefield
Feb 10, 20242 min read
Unlocking Taylor Swift's Blueprint for Creativity and Brand Mastery
Enter the Taylor Swift phenomenon: an unstoppable force of creativity and business prowess rolled into one. She's not just a singer;...
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Suzy Wakefield
Jan 17, 20241 min read
Getting to Know What's Underneath Laura McCann
Keep up with Laura and all her fabulous offerings on Adoratherapy. We have tried a ton of products and LOVE them! You can also see what...
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Suzy Wakefield
Nov 25, 20232 min read
From Runway Intellect to Brand Brilliance: The Fashion Founder’s Guide
“Knowledge is knowing that a tomato is a fruit; wisdom is not putting it in a fruit salad.” "Coming across that timeless analogy...
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Suzy Wakefield
Jul 17, 20233 min read
Always Be Saving
Little by little, a little becomes a lot. No, I’m not talking about money, though if you learned that at an early age, you are way ahead...
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Suzy Wakefield
Jun 11, 20231 min read
Sun-Kissed Sophistication: Resort 2024 Swimwear Influences
Resort 2024 is evolving to be a season filled with color, detail, and fabric manipulations that keep us excited for designing one of our...
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Suzy Wakefield
May 31, 20231 min read
Getting to Know What's Underneath Kimmay Caldwell
Keep up with Kimmay on Kimmay Caldwell Owner of Hurray Media LLC | Founder of Hurray Kimmay TT: @hurraykimmay (watch my video that has 11...
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Suzy Wakefield
Apr 11, 20233 min read
Fashion Forward: Can't Miss Insider Tips for Taking the Leap
We often get asked by aspiring founders how they can learn about creating their own fashion brand on their own terms. In fact, it’s one...
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Suzy Wakefield
Mar 13, 20233 min read
Do I Want to be Known for Ideas?
ABSOLUTELY NOT. HERE'S WHY I DON'T THINK YOU DO EITHER. When you ask someone to describe the expertise they have on a particular subject...
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Suzy Wakefield
Mar 4, 20231 min read
Fall 2023 Inspires
Watching the designer shows of the season isn't all about following trends. It's about inspiring details, materials, and applications....
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Suzy Wakefield
Jan 29, 20233 min read
The Great Pink Peep
The value of niching in a sea of sameness CAN YOU BE TOO NICHE? It’s a question that we often get from founders and one we have even...
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Suzy Wakefield
Nov 28, 20222 min read
As Different as Apples & Oranges?
If we are talking about your brand compared with others in the field, probably not as much as you would like. Want to know one of our...
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Suzy Wakefield
Oct 26, 20221 min read
What's Underneath Bok Goodall
The fabulous multi-hyphenated Bok Goodall is a founder, creative director, illustrator and all-around go-to Divine Designer. Read on to...
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Suzy Wakefield
Oct 14, 20224 min read
Connecting For Creatives
And The 3 T's You Need to Learn to Make It Happen I’m not telling you it’s going to be easy. I’m telling you it’s going to be worth it....
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