Context Matters
CONTEXT MATTERS Especially in the world of Fashion. Context of where your brand is sitting in the world, versus in a store, versus on...
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Suzy Wakefield
Jul 17, 20233 min read
Always Be Saving
Little by little, a little becomes a lot. No, I’m not talking about money, though if you learned that at an early age, you are way ahead...
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Suzy Wakefield
May 22, 20236 min read
The Power of Intention
How it Shapes a Fashion Founders Journey Growing up in the sprawling mecca (not) of Montgomery, Alabama, I quickly realized that as soon...
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Suzy Wakefield
Apr 11, 20233 min read
Fashion Forward: Can't Miss Insider Tips for Taking the Leap
We often get asked by aspiring founders how they can learn about creating their own fashion brand on their own terms. In fact, it’s one...
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Suzy Wakefield
Mar 13, 20233 min read
Do I Want to be Known for Ideas?
ABSOLUTELY NOT. HERE'S WHY I DON'T THINK YOU DO EITHER. When you ask someone to describe the expertise they have on a particular subject...
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Suzy Wakefield
Sep 4, 20224 min read
Offsite to Insight
Whether you are a one-person show or a small team, working day in and out on your passions, sometimes it’s hard to see the forest for the...
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Suzy Wakefield
May 17, 20221 min read
What's Underneath the Covers
Keep up with Janet on Linked In. If you'd like to pick up her latest night table read, Go Tell the Bees that I Am Gone or see online...
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Suzy Wakefield
Apr 17, 20223 min read
Blurred Lines-The 4 Key Roles You Need to Take Your Product to Next
A Recipe for Your Fashion Team's Success Sometimes seeing clearly happens from the blurring of the lines. Sounds funny right? We believe...
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Suzy Wakefield
Apr 7, 20221 min read
Getting to Know What's Underneath
Keep up with Robin on Linked In and Instagram and find more about her on Insurgents And for your reading pleasure, pick up your copy of...
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Suzy Wakefield
Feb 26, 20221 min read
Size Matters. If It Doesn't Exist, Make it
Find Bok on Instagram on ladymsbok and ms_a_london and on LinkedIn here Also, see the fabulous illustrations, and partnership on...
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Suzy Wakefield
Feb 7, 20221 min read
Getting to Know What's Underneath
Find Sledge on Twitter and LinkedIn Check out ATRBUTE here where you can see Shantell Martin's work as well as on her site. Read more...
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Suzy Wakefield
Jan 7, 20223 min read
Free Returns Are Never Free
As consumers we love a free return as much as the next person. As fashion entrepreneurs we see how much it really costs our clients to...
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Suzy Wakefield
Dec 15, 20213 min read
5 Sites To SuperCharge Your Work in 2022
THESE 5 SITES HAVE KEPT US GOING AND MADE US LOOK BETTER IN THE PROCESS In 2021 we tried our best to work smarter not harder in order to...
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