Context Matters
CONTEXT MATTERS Especially in the world of Fashion. Context of where your brand is sitting in the world, versus in a store, versus on...
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Suzy Wakefield
Oct 23, 20234 min read
Designing Success: Your Fashion Brand Journey Begins Here
You've got an idea. And not just any idea, but a brilliant one that's been nagging at you day and night. It's the kind of idea that, when...
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Suzy Wakefield
Jun 11, 20231 min read
Sun-Kissed Sophistication: Resort 2024 Swimwear Influences
Resort 2024 is evolving to be a season filled with color, detail, and fabric manipulations that keep us excited for designing one of our...
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Suzy Wakefield
May 31, 20231 min read
Getting to Know What's Underneath Kimmay Caldwell
Keep up with Kimmay on Kimmay Caldwell Owner of Hurray Media LLC | Founder of Hurray Kimmay TT: @hurraykimmay (watch my video that has 11...
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Suzy Wakefield
May 22, 20236 min read
The Power of Intention
How it Shapes a Fashion Founders Journey Growing up in the sprawling mecca (not) of Montgomery, Alabama, I quickly realized that as soon...
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Suzy Wakefield
Apr 11, 20233 min read
Fashion Forward: Can't Miss Insider Tips for Taking the Leap
We often get asked by aspiring founders how they can learn about creating their own fashion brand on their own terms. In fact, it’s one...
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Suzy Wakefield
Mar 13, 20233 min read
Do I Want to be Known for Ideas?
ABSOLUTELY NOT. HERE'S WHY I DON'T THINK YOU DO EITHER. When you ask someone to describe the expertise they have on a particular subject...
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Suzy Wakefield
Oct 26, 20221 min read
What's Underneath Bok Goodall
The fabulous multi-hyphenated Bok Goodall is a founder, creative director, illustrator and all-around go-to Divine Designer. Read on to...
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Suzy Wakefield
Sep 12, 20221 min read
FOR THE LOVE OF FASHION
In Honor of #springrunway2023 #nyfws kicking off the season we offer up this, #psa for why it's so important to watch as many of these as...
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Suzy Wakefield
Sep 4, 20224 min read
Offsite to Insight
Whether you are a one-person show or a small team, working day in and out on your passions, sometimes it’s hard to see the forest for the...
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Suzy Wakefield
Aug 3, 20221 min read
All In The Details
Do you love fashion? Have you always wanted to take this love and wanted to start a fashion brand? Or have any questions on how to start...
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Suzy Wakefield
Jun 11, 20224 min read
5 Tips Every Fashion Founder Needs to Improve Decision Making
You know that feeling when you can’t make one more decision, You fear making the wrong one, and you feel like you wouldn’t recognize the...
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Suzy Wakefield
Mar 10, 20221 min read
Materials Matter
They certainly do. Sometimes the materials and trims we use are the supporting actors in the stories we tell visually and sometimes they...
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Suzy Wakefield
Feb 26, 20221 min read
Size Matters. If It Doesn't Exist, Make it
Find Bok on Instagram on ladymsbok and ms_a_london and on LinkedIn here Also, see the fabulous illustrations, and partnership on...
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Suzy Wakefield
Feb 24, 20215 min read
Our Top Secrets for a Successful Fashion Shoot
Regardless of your budget, photoshoots are integral to your business because they are the key ingredient in your brand’s projection to...
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Suzy Wakefield
Sep 3, 202010 min read
Mastering the Art of Fashion: 9 Proven Strategies to Level Up Your Design and Development Game!
Tips for Creating better tech packs for Apparel Designers
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Suzy Wakefield
Jun 8, 20207 min read
Pattern Play:How to jump into the game!
Behind the Designs; Over the years I’ve learned creativity is only enhanced by a little planning and taking some active steps to organize...
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